The Petey Greene Program Branding

The Petey Greene Project needed an identity re-fresh to help raise awareness around the non-profit's mission, aid with tutor recruitment, and increase support from organizations and private donors. The result was a professional and inviting identity that leveraged the non-profit's mission and vision and emphasized a rewarding and life-altering experience for tutors and students. The brand re-fresh kicked off a larger initiative to expand the organization's geographic footprint and the scope of its services.