Mirror & Mantel Brand

 Mirror & Mantel is a boutique hair salon founded in 2012 in Center City, Philadelphia. In 2017, the owner was eager for an identity update and asked to build on the salon's strong brand recognition, with a greater focus on consistency and an elevated aesthetic that would appeal to the salon's diverse client base. The creative approach focused on combining contrasting elements, motifs, and textures to create a unified yet flexible system that was equal parts elegant and down to earth. 

The result was a premium and simple identity system that was recognizable, consistent, inclusive, and easy for employees and clients to navigate.