Hone branding
Built on strong bones, the evolution of Hone’s brand aims to create a bolder and more dynamic image for the organization. The creative strategy aimed to bridge the gap between Hone’s former visual expression and the company’s repositioning and the focus on moving upmarket. Centered around the learner experience, the abstracted key visuals combine humanistic photography with graphic overlays that highlight the platform’s key features and capabilities.
The design strategy was carried through the marketing collateral, advertising, sales enablement, and customer engagement materials.
